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BUZZ: Fashion ‘nepo babies’ from Blue Ivy to Kaia Gerber are all shopping Reformation

BUZZ: Fashion ‘nepo babies’ from Blue Ivy to Kaia Gerber are all shopping Reformation

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What do Blue Ivy Carter, Apple Martin and Kaia Gerber have in common (besides famous parents, that is)? A fondness for Reformation’s bestselling dresses.

A longtime favorite of A-listers like Taylor Swift and Jennifer Lopez, the sustainable LA-based label has also become a hit with Hollywood’s next generation, with Beyoncé and Jay-Z’s fashionable firstborn stepping out in its styles twice in the past month alone.

First, 11-year-old Blue Ivy attended grandmother Gloria Carter’s wedding in early July wearing the draped Bryn Silk Dress ($328) in a soft shade of artichoke green.

And just a couple weeks later, she styled the off-the-shoulder Filis Denim Minidress ($178) with Fendi shades and a gold nameplate necklace for the opening of Jay-Z’s “The Book of Hov” exhibit at the Brooklyn Public Library.

But Queen Bey’s No. 1 backup dancer is far from alone in her love for Ref.

In late June, Adam Sandler’s daughter Sunny, 14, joined her parents at the red carpet premiere of Netflix’s “The Out-Laws” in the brand’s Frankie Silk Dress ($298).

Reformation also popped up at the Paris premiere of “Oppenheimer,” with Matt Damon’s 24-year-old stepdaughter, Alexia Barroso, sporting the ultra-popular Nikita Dress in black — which, while no longer sold, is available at Rent the Runway for your next red-carpet outing.

Below, shop Ref looks spotted on (and inspired by) the most stylish celebrity spawn. We can’t all have superstar DNA running through our veins, but with looks starting at under $50, it’s never been easier to look like you do.

Blue Ivy walking with Beyoncé
Wearing the Bryn Silk Dress
Rick Davis /
Reformation Bryn Silk Dress

Beyoncé posing with Blue Ivy at an event
Wearing the Filis Denim Minidress
Reformation Filis Denim Minidress

Wearing the Frankie Silk Dress
Xavier Collin/Image Press Agency / BACKGRID
Reformation Frankie Silk Dress

Matt Damon and two of his children on the red carpet
Wearing the Nikita Dress
Reformation Nikita Dress
Rent the Runway

Apple Martin sitting on a couch
Wearing the Laurelei Dress (sold out)
Reformation Alaina Dress

Apple Martin hugging Gwyneth Paltrow
Wearing the Kourtney Dress
Reformation Kourtney Dress

Hailey Bieber wearing a polka-dot dress
Wearing the Lacey Dress
Reformation Lacey Dress

Hailey Bieber wearing a brown dress
Wearing the Larenta Knit Dress
Reformation Larenta Knit Dress

Hailey Bieber posing with Justin at the beach
Wearing the Juliette Dress
Reformation Juliette Dress

Hailey Bieber wearing a blue top
Wearing the Gellar Top
Reformation Gellar Top

Kaia Gerber walking in a black dress and coat
Wearing the Joana Dress
Reformation Joana Dress

Kaia Gerber in a blue floral dress
Wearing the Lacey Dress
Reformation Lacey Dress

Gigi Hadid wearing jeans and leopard loafers
Wearing the Agathea Chunky Loafer
GC Images
Reformation Agathea Chunky Loafer

Kendall Jenner in a black T-shirt and printed pants
Wearing the Newsprint High Rise Straight Long Jeans
Reformation Newsprint High Rise Straight Long Jeans

Camila Morrone wearing a black T-shirt and skirt
Wearing the Muse Tee and Layla Silk Skirt
Jason Sean Weiss/
Reformation Muse Tee

Reformation Layla Skirt

Phoebe Dynevor in a black dress
Wearing the Amara Dress
GC Images
Reformation Amara Dress

Princess Beatrice in a floral dress
Wearing the Carolena Dress
Getty Images
Reformation Carolena Dress


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