What Is Emma Heming’s Profession: Bruce Willis’ Wife

Emma Heming’s daughters are her biggest source of inspiration and the driving force behind her skincare business, CocoBaba. While pregnant, Heming discovered a need for a product that was easy to use and had the best, natural ingredients. She shared with The Local Moms Network, “I actually feel like all my best ideas have happened while I was pregnant and after I was pregnant! I was using coconut oil and loved it and when Mabel was two months old I had this idea for CocoBaba. And that was the birth of this new career!”

Heming’s daughters continue to motivate her to strive for excellence in her business. She told Belly Bandit, “[The one thing] that stands out is having my children see how much I love my job. Every day is new—I’m constantly learning, and that’s exciting to me. They also see that it is a true grind.” Heming created CocoBaba to help mothers feel their best. She explained, “Moms have a great tendency to put themselves last on the list; I want to help refocus our efforts without guilt.” In addition to her business, Heming regularly shares helpful tips on her eponymous blog to further support mothers.