Don Jazzy Discusses His Process for Identifying and Signing Talent

Don Jazzy, a Nigerian music executive, recently discussed the criteria he looks for when signing an artist. He emphasized the importance of talent, luck, preparation, and being in the right place at the right time. Additionally, he highlighted the importance of continuing to showcase oneself even after stardom. When asked about being taken advantage of, he said that if someone can be used, it means they are valuable. He also discussed his own private and social life, noting that he prefers social media platforms such as TikTok and Instagram and turns down public speaking invitations. He said that he is more comfortable with smaller groups and Q&A sessions.